In this course, you’ll learn the fundamentals of performance-focused media buying, including how traffic, ads, offers, and tracking work together on an affiliate marketing example. You’ll explore common traffic sources, advertising formats, monetization models, and the basics of conversion tracking and optimization.

This course is designed to help you understand how performance marketing works in practice, so you can make informed decisions instead of guessing — whether you’re working with affiliate offers, e-commerce products, or digital services.
This course is built for beginners in affiliate or performance marketing, e-commerce, and digital marketers who want clearer measurement, and anyone who wants to understand how traffic turns into conversions.